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JAN KROMKA
MASCHINENRING X DINZLER
As part of its development cooperation and the establishment of machinery rings in Senegal, Kenya and Rwanda, Maschinenring Deutschland GmbH has entered into a partnership with the Dinzler coffee roasting company and imported coffee from Kenya, which is roasted and sold by Dinzler. For the packaging concept, we moved away from classic ‘fair trade’ visuals and created a very elegant and exclusive visual world with the help of AI. And the imagery actually corresponds to the local people in rural Kenya. They go to great lengths to dress as elegantly as possible.
Adverts
1897 ACKER GIN
The interesting thing about working in graphics with AI is that everything is brand new. With the concept for ACKER Gin - a cooperation between the ACKER Hotel (Hotel of the Maschinenring in Neuburg) and Donau-Origin - the image generation programmes had not been on the market for a year. You test them out, get inspired, wander off... and suddenly you get ideas. In this case, working with the image generation programmes inspired me to write a whole story about three cunning farmer's sons and their father.
Illustration
TAG DER MASCHINENRINGE
The "Tag der Maschinenringe" is the annual meeting of machinery ring employees from Germany and around the world. This year, future topics such as digitalisation, energy transition and food sovereignty were discussed. The key visual is the Maschinenring logo - cogwheel and wheat wreath - in a futuristic look. A complete visual world was created with AI to visually accompany the event.
Illustration
DAS BOOT
Here are a few visuals for the Sky series DAS BOOT ( based on the classic film by Wolfgang Petersen ) that didn't make the cut in the end. Because they are admittedly very provocative or too dark. (A black woman with ‘Reichsadler’ wings is just a bit daring) Even though the series is the same provocative, they wanted to enter the competition with a more conservative visual.
SKY TICKET SUMMERSTREAM
A simple but concise branding for a streaming special from Sky Ticket.
8 TAGE
For the end of the world series 8 TAGE, I not only developed very loud dystopian visuals, but also designed the most obvious media campaign: What would happen if it was realised that the world was going to end in 8 days?
The front pages would be full of it. And that's exactly what we did: we bought the front pages of 4 major German tabloids and introduced the end of the world.
Green Roads Productions
Green Road Produktions was to be the new name of Sky's in-house production company in Germany. Even though it was never realised (cost-cutting measures), the branding did a great job of capturing the spirit of a film/series production. Anyone who has ever been on a film set knows, that it looks chaotic at first glance, but is actually well organised. Like an ant road.
1/6
West Lotto Eurojackpot
In addition to a logo redesign, we created an iconic visual world for Eurojackpot: The Eurojackpot logo block serves as a pedestal on which ‘life dreams’ manifest themselves.
Lotto Bayern Eurojackpot
Simple and loud: That was the ‘GEILO’ campaign for Lotto Bayern (Eurojackpot). At first glance, it may not have been the most creative idea. But the campaign ran for years. Even when Lotto Bayern changed the agency, Lotto Bayern stuck with the campaign.
Zott Monte "Montinis"
When the agency pitched the budget for Zott Monte, a film and the classic advertising media were required.I didn't provide my bosses with a film idea or the classic advertising material they asked for. Instead, I came up with an AR concept: the Montinis, little AR monsters that you could catch on your mobile phone like in ‘Pokemon Go’. My bosses took the idea to the pitch presentation and won the million-euro pitch. Unfortunately - as is so often the case - the AR idea was discarded in the end and there was only a film and classical advertising after all. But by then I had long since left the agency.
AOK Geschäftsbericht
A few hundred pages of text and type: Not necessarily a graphic designer's favourite project. But if you find a nice motto, then you don't have to worry so much about the next few weeks and months working on the project. (Or, to be honest: The junior designer then doesn't need to worry so much)
transparent films
made of wood
circular
MAD Magazin
We have produced several award ideas for the german MAD magazine, which have always carried the ironic basic idea of the magazine (MAD is the worst magazine with the stupidest readers). And they also performed well at the award shows.
HVB Business Lunch
It's a small idea, but I really like it because it works. For most people, there's hardly anything duller than an online consultation at the bank. But it's quite different when you get a free lunch with that consultation.
Premiere Prayers
Until now my most personal advertising motif: because I'm pictured in person. The crazy story behind it: My first big job at my first employer, DDB in Düsseldorf: The ‘Religion campaign’ for Premiere. It really was a huge campaign (Premiere had the Bundesliga rights again). Germany-wide, several million media spends. 1 week before the deadline: The commissioned american illustrator has only delivered 1 motif and is (really true) no longer available because he is on spring break in Fort Lauderdale. What now: We did it ourselves in our department: I was photographed (because I looked the most like a footballer at the time, of all the staff) and then photoshopped. You can see the result below. But I will never forget the feeling: When you walk out of your flat and see yourself hanging on every second billboard.
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